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Perillo Tours uses AI to bring back 'Mr. Italy' to TV commercials

Summary by NJBIZ

Mario “Mr. Italy” Perillo is hitting the airwaves again, thanks to artificial intelligence. Fondly remembered for promoting Italy tours in television commercials during the 1980s and 1990s, Perillo passed away 22 years ago. Since then, his son, Steven Perillo, has carried on his legacy as the face of Woodcliff Lake-based Perillo Tours. To celebrate its 80th anniversary, the family-run company sought to revive Mario Perillo’s iconic presence thro…

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Perillo Tours uses AI to bring back 'Mr. Italy' to TV commercials

Mario “Mr. Italy” Perillo is hitting the airwaves again, thanks to artificial intelligence. Fondly remembered for promoting Italy tours in television commercials during the 1980s and 1990s, Perillo passed away 22 years ago. Since then, his son, Steven Perillo, has carried on his legacy as the face of Woodcliff Lake-based Perillo Tours. To celebrate its 80th anniversary, the family-run company sought to revive Mario Perillo’s iconic presence thro…

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NJBIZ broke the news in 10 days ago on Thursday, February 13, 2025.

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