US Edition’Want to understand what you’re browsing’: Aravind Srinivas reveals why Perplexity wants its own browser
- Perplexity AI CEO Aravind Srinivas discussed the company's new browser, Comet, on the TBPN podcast this week.
- AI companies like Perplexity are expanding beyond core products to gather more user data for monetization purposes.
- Comet is designed to learn everything it can about user online behavior outside the main Perplexity application.
- Srinivas stated Perplexity wanted to build a browser "to better understand you" outside the app.
- The plan raises important privacy questions despite claims this tracking provides more relevant advertising.
22 Articles
22 Articles
Perplexity’s CEO wants its new browser to learn everything about you
When it comes to internet browsers, most people expect a fair trade-off: fast access to information, a few ads, and, hopefully, a bit of privacy. But with the upcoming Perplexity browser, that balance might tilt a bit too far in the wrong direction. Perplexity CEO Aravind Srinivas recently revealed that the company’s new browser, Comet, is designed not just to help users navigate the web but to learn everything it can about their online behavior…
If Chrome cookies seemed a lot to you, hold on: Perplexity promises a browser with "hyperpersonalized ads" that tracks you even more
Perplexity treated in its own browser, according to its CEO, which promises more AI and even more personalized advertising than the current ones, but at what cost?
’Want to understand what you’re browsing’: Aravind Srinivas reveals why Perplexity wants its own browser
Perplexity AI plans to launch a new browser to compete with Google Chrome and Safari, aiming to create personalized user profiles for potential ad placements while addressing memory and personalization challenges.
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