Wallet-Based Retargeting Transforms Web3 Marketing

Personalization, Retargeting Key to Albertsons’ CTV Approach – Beet.TV

SAN JUAN, PR – Retail media networks’ rich seams of shopper data don’t just help retail operators – they can also help advertisers cut through today’s digital noise. But now the technology exists to apply that approach to the biggest screen in the home, the connected TV set. That is creating new opportunities for brands to get granular with big-screen advertising, according to Achal Lathia, senior product manager, Albertsons Media Collective, in…

Wallet-Based Retargeting Transforms Web3 Marketing

Addressable, a company specializing in Web3 intelligence solutions, has introduced a new feature designed to enhance digital advertising efforts in decentralized environments. The company has unveiled Wallet-Based Ad Retargeting, a tool that enables marketers to re-engage wallet holders who abandon their interactions without converting. This development addresses one of the most persistent challenges in Web3 marketing—the inability to identify a…