US EditionPharmacy chains can install retail media networks: Here’s how
Summary by CDR – Chain Drug Review
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Pharmacy chains can install retail media networks: Here’s how
By Angus DowieRetail media networks have exploded in popularity in recent years, with specialists like Home Depot and Costco joining industry leaders Amazon, Walmart and Target. Retail media networks let advertisers get closer to the point of sale along with better access to first-party data, giving them better insights into the consumer journey. As a result, spending on retail media networks is expected to hit $62.3 billion in 2025. While retai…
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