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Pitch decision: This is the new media agency of 1&1

Summary by horizont.net

1&1 has been looking for a new media agency - and found. Pilot takes care of the cross-media media planning of the telecommunications brand from United Internet. The Hamburg agency group was able to secure the budget in a pitch.

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Pilot wins 1&1 as a client for media planning.

New in the cock-pit: Telko Group 1&1 gives its cross-media media planning to Pilot. The Hamburg agency-group gets through in a pitch and follows OMD Germany. Pilot aims to specifically network classic and digital media. The Inhouse agency A1 remains responsible for the implementation and the media-purchase. 1&1 is one of the large advertising customers of the Telko industry and according to Nielsen alone spent around 15 million euros for adverti…

4 days ago

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