US EditionPitch Slapped: The recent drought of new agency business, and some reasons to be cheerful
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Pitch Slapped: The recent drought of new agency business, and some reasons to be cheerful
SomeOne founding partner Simon Manchipp takes us inside the new business rollercoaster, from AI anxiety to budget ghosts, and makes some surprisingly upbeat predictions about the next 12 months. 'New business' is a phrase that strikes fear into much of the industry. New business is the lifeblood of any creative practice, and cash flow is the biggest killer of business. Still, we don't talk about NewBiz enough. We're far more interested in aesthe…
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