US EditionPoppi's Super Bowl ad sparks influencer backlash
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Poppi's Super Bowl ad sparks influencer backlash
The prebiotic soda brand Poppi faces backlash after sending 32 full-sized vending machines to high-profile influencers as part of a Super Bowl marketing campaign. Critics have called the move wasteful and exclusionary, questioning why affluent influencers received free products while many consumers struggled to afford the sodas. Farial Moss, Poppi’s communications director, clarified that the vending machines were not gifts but on loan. “These a…
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