Even Porsche can't find its lane in China as foreign automaker sales skid

Even Porsche can't find its lane in China as foreign automaker sales skid

Foreign automakers in China face an increasingly urgent challenge at this year's Shanghai auto show - winning back Chinese buyers while their domestic rivals churn out slick, affordable electric vehicles at a relentless pace.

Porsche aims to drive flagging China sales with luxury

Struggling with sagging sales in China, Porsche is aiming to bounce back by targeting wealthy customers with luxury features, its team said at the Auto Shanghai industry show.

In the world's largest car market, European manufacturers have lost their former dominant position to domestic brands and are now trying to regain their lost share with a comprehensive strategy.

Blume zweifelt an Chinas Luxusmarkt für E-Autos

Porsche hatte große Hoffnungen in den Taycan gesetzt. Das Elektroauto sollte den Markt in China erobern und zeigen, dass Luxus auch mit Batterieantrieb funktioniert. Besonders Frauen in China galten als Zielgruppe. Farben und Ausstattung wurden entsprechend angepasst. Vorstandschef Oliver Blume betonte das gern in seinen Auftritten. Doch die Realität hat sich verändert, wie das Manager Magazin berichtet. Die Verkaufszahlen des Taycan sind eingeb…

European Carmakers On China Charm Offensive As Sales Droop

Once blithely dominant in China, European automakers are now launching full-fledged charm offensives at consumers in the world's largest car market, seeking to claw back sales lost to domestic rivals.

Porsche's sales in China fell by 42 percent in the first quarter, but many other automakers are not happy with the boom in electric cars in China. This was clearly demonstrated at the Shanghai Auto Show. ... ...