Mytheresa becomes global e-commerce partner of Prada

Prada Buys Versace for $1.4 Billion

In what is being lauded as a “new chapter in luxury fashion”, the details of the acquisition of Versace by the Prada Group has now being ironed out. After what WWD is describing as “intense negotiations”, Prada has bought the Versace brand for $1.4 billion. It ends a long-running saga, which has seen parent company – Capri Holdings – change its strategy. From trying to sell its entire business, which also includes the Jimmy Choo and Michael Kors…

Mytheresa becomes global e-commerce partner of Prada

Mytheresa, the luxury multibrand digital platform, has announced that it has extended its collaboration with Prada to distribute the fashion labels’ menswear, womenswear, and lifestyle collections to all clients worldwide. On Wednesday, 23rd April, the collections—which were previously exclusively accessible to Mytheresa’s clients in Europe—will be expanded to include all consumers in the United States, […] The post Mytheresa becomes global e-co…

Prada Makes Mytheresa Its Global E-commerce Partner

Luxury multibrand e-commerce platform Mytheresa has strengthened its partnership with Prada to cover distribution of womenswear, menswear and lifestyle collections to customers worldwide. This development makes Mytheresa Prada’s global e-commerce partner. Prada Makes Mytheresa Its Global E-commerce Partner Initially available to Mytheresa’s customers in Europe, Prada menswear, womenswear and lifestyle collections will now be rolled out to all cu…