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Procter & Gamble On Daytime Television Return: "We Invented the Soap Opera"

Summary by Soap Opera Network

In a post on Instagram, Procter & Gamble is touting its return to the world of soaps, proclaiming, “We invented the soap opera,” as it prepares for the launch of “Beyond the Gates,” the first brand new soap opera set to debut on a broadcast network in more than 25 years, since the launch of “Passions” in 1999, and the first-ever one-hour Black-centric daytime drama series. “We’re returning to our soap opera roots to bring you ‘Beyond the Gates!’…

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Soap Opera Network

Procter & Gamble On Daytime Television Return: "We Invented the Soap Opera"

In a post on Instagram, Procter & Gamble is touting its return to the world of soaps, proclaiming, “We invented the soap opera,” as it prepares for the launch of “Beyond the Gates,” the first brand new soap opera set to debut on a broadcast network in more than 25 years, since the launch of “Passions” in 1999, and the first-ever one-hour Black-centric daytime drama series. “We’re returning to our soap opera roots to bring you ‘Beyond the Gates!’…

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Soap Opera Network broke the news in 7 days ago on Sunday, February 16, 2025.

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