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Proven business strategies for implementing trade promotion software

Summary by Capgemini Worldwide
Stay out of the red: Proven business strategies for implementing trade promotion softwareCharlie Boyns and Owen McCabeApr 03, 2025 FacebookLinkedinThe days of relying on price inflation for growth are over. Retailers and brands are shifting back to proven strategies, with trade promotions standing out as the most critical lever, especially when considering cost as a percentage of sales. When executed effectively, promotions can expand category u…
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Capgemini WorldwideCapgemini Worldwide

Proven business strategies for implementing trade promotion software

Stay out of the red: Proven business strategies for implementing trade promotion softwareCharlie Boyns and Owen McCabeApr 03, 2025 FacebookLinkedinThe days of relying on price inflation for growth are over. Retailers and brands are shifting back to proven strategies, with trade promotions standing out as the most critical lever, especially when considering cost as a percentage of sales. When executed effectively, promotions can expand category u…

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Capgemini Worldwide broke the news in on Thursday, April 3, 2025.
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