Publicis Media France published the food & drinks edition of its study Cool Kids & The Gang - The Media Leader

The Strat Gang of Publicis Media France unveils "COOL KIDS & THE GANG: Edition Food & Drinks", a study devoted to the food uses and representations of generation Z. This generational dive highlights the way in which young people transform food into a field of identity expression, well-being and social bond. A decryption rich in teachings for brands who want to create sincere meaning and connections with this ever-changing target. In a context wh…

Publicis Media France has unveiled its study "Cool Kids & The Gang: Food & Drinks Edition" dedicated to the uses and representations of the food and drink sector among young people. Designed by the agency's strategic planners, this study is both a tool for decryption and inspiration for all food & drink brands, who want to understand the cultural, social and emotional drivers of this Z target. According to the press release, this study is broken…