Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo.

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Publicis Groupe Forms Leo, Merging Leo Burnett and Publicis WW

New structure unifies the operations of the Leo Burnett and Publicis Worldwide agencies. In Brazil, changes take place with the renaming of Leo Burnett to Leo, maintaining independent operations

Nova estrutura unifica as operações das agências Leo Burnett e Publicis Worldwide. No Brasil, mudanças acontecem com a renomeação da Leo Burnett para Leo, mantendo operações independentes

O grupo Publicis une as agências Leo Burnett e Publicis Worldwide, criando a Leo Constellation

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Roberto Irineu Marinho

Brazil

The Publicis group unites the agencies Leo Burnett and Publicis Worldwide, creating Leo Constellation

This strategic movement of Publicis Groupe seeks to lead global advertising innovation, with a creative force of more than 15,000 professionals in 90 markets. Leo’s “Hi x AI” model is based on amplifying human insights through data and technology, a bet that seeks to respond to the needs of global brands in a connected world. Arthur Sadoun, CEO of Publicis Groupe, defines Leo as “a modern creative constellation” capable of addressing current cha…

Este movimiento estratégico de Publicis Groupe busca liderar la innovación publicitaria global, con una fuerza creativa de más de 15,000 profesionales en 90 mercados. El modelo de “Hi x AI” propuesto por Leo se basa en amplificar insights humanos mediante datos y tecnología, una apuesta que busca responder a las necesidades de las marcas globales en un mundo conectado. Arthur Sadoun, CEO de Publicis Groupe, define a Leo como “una constelación cr…

Nace Leo, una nueva era creativa de la fusión de Leo Burnett y Publicis Worldwide

Revista Merca2.0

Born Leo, a new creative era of the merger of Leo Burnett and Publicis Worldwide

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Shamrock Holdings

The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”

RetailWit

Publicis Worldwide and Leo Burnett merge to form Leo – RetailWit

Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network called Leo. The new “creative constellation” will bring together 15,000 employees across 90 countries. Leo combines the legacy of Leo Burnett, known for its human-centric, as opposed to AI-led creativity (Humankind), with Publicis Worldwide’s experience in […] The post Publicis Groupe unites Leo Burnett and Publicis Worldwide u…

Campaign Middle East

Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network - Campaign Middle East

Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one global network and calling it Leo. Marco Venturelli and Agathe Bousquet will lead the new network as co-presidents.

Campaign Brief

Publicis Groupe merges Leo Burnett and the Publicis Worldwide networks to form Leo

Campaign Brief Asia

Publicis Groupe employees the world over woke up Tuesday morning to news that the network’s Publicis Worldwide and Leo Burnett ...

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Ottawa

Ontario

Canada

Leo Burnett and Publicis Worldwide merge to form new global agency, Leo

That's right, Leo Burnett is joining Cher, Madonna and Prince in going by its first name only.

Leo Burnett Becomes Simply “Leo”

Publicis Groupe is merging two networks, Leo Burnett and Publicis Worldwide, into “one constellation” to become Leo. Under the new name and redesigned logo, Leo combines the global creative force of 8,000 creative minds from Leo Burnett and 7,000 from PWW, with eight agencies of the year across 90 countries and over 400 major creative awards. In the Australian market, the changes will not impact the holding company’s structure and operations exc…

Publicis Groupe Forms Leo, Merging Leo Burnett and Publicis WW

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