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PubMatic announces partnership with Foxcatcher

Summary by Mediaweek
PubMatic has partnered with Australian data and technology specialist Foxcatcher. This collaboration makes Foxcatcher’s WorldView platform available to programmatic advertisers for the first time, via an integration with PubMatic’s Connect. WorldView, a customer data platform (CDP), aims to connect brands, customers and media without collecting personal or sensitive information, ensuring data privacy while enabling scalable activation. Through …
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