"Quality from South Tyrol": seal of approval celebrates 20 years

For two decades, the South Tyrol quality label has stood for regional origin and tested quality. It was introduced in 2005 together with the South Tyrol umbrella brand, but the idea of a quality label goes back further. "The predecessor of today's quality mark was the South Tyrol trademark, which had existed since 1976," explains Paul Zandanel, communications manager for quality products at IDM. Today, the quality mark includes eleven product ca…