Genesis makes statement at New York auto show as it tests waters with rugged and elegant concept

Genesis makes statement at New York auto show as it tests waters with rugged and elegant concept

There’s no commitment to actually make the vehicle, though Genesis has seen the viability of a luxury overlanding market and it’s possible that design cues from the concept may be seen in future SUVs

Genesis X Gran Equator Concept Presages The Biggest Visual Change Yet For Genesis

The Korean brand's latest concept is an ultra-luxe off-road SUV, meant to take four people deep into the Sahara in the utmost comfort.

Genesis X Gran Equator is a rugged off-roader, but will you be able to buy it?

Genesis has revealed a distinctive new off-road vehicle concept, but it hasn't confirmed whether it'll reach production.

Genesis has just opened the International Motor Show of New York 2025 in a spectacular style, the prototype X Gran Equator. The entry Genesis presents an impressive SUV, the brand's first adventure vehicle was first published in Robb Report en Español.

Genesis X Gran Equator Concept: overlanding in style

At the New York International Auto Show 2025, Genesis unveiled its latest concept car: the X Gran Equator Concept. It embodies a modern, stylish ‘overlander’ SUV built for adventures off the beaten path. A concrete production version is not confirmed (yet), but Genesis wants to expand into the lifestyle segment. For a few years, Genesis, Hyundai’s premium sub-brand, has been building classic luxury SUVs, saloons, and even station wagons that hav…

Sleek Genesis X Gran Equator Concept Shows Contrast Between Analog Architecture and Digital Technologies

Revealed today at the 2025 New York International Auto Show, the sleek Genesis X Gran Equator Concept shows the contrast between analog architecture and digital technologies. It seamlessly combines Genesis’ iconic “Athletic Elegance” look with the tough, adventurous feel of overlanding. From the outside, we can immediately notice its unconventional proportions for an SUV, with [...]