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Jaguar's Controversial Rebrand Divides Public and Industry Experts

  • Jaguar's rebrand has faced confusion and criticism online after a promotional video emphasized diversity without featuring any cars, leading to accusations of going 'woke.'
  • The advertisement gained significant attention, receiving over 480,000 views on YouTube and over 110 million views on X within two days.
  • Jaguar has teased a preview of its new electric car, set to appear at Miami Art Week on Dec. 2, showcasing its new creative philosophy named 'Exuberant Modernism.
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