US EditionRational Ads Grab Attention Faster, Study Shows
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Rational Ads Grab Attention Faster, Study Shows
A groundbreaking study published in the journal Management of Efficiency has shed new light on how consumers engage with advertisements, offering valuable insights for marketers and advertisers. The research, led by Alireza Haddadi from the University of Tehran, explores the interactive effects of thinking styles and advertisement message formats on visual attention, advertisement attractiveness… Source
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