US EditionReady to launch: MINI puts a car on a wall in Shanghai
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Ready to launch: MINI puts a car on a wall in Shanghai
With its striking red accents, a life-size MINI car model is fixed to a huge billboard at a junction in Shanghai. Facing the sky, the car is attached as if on a catapult, ready to be launched. Large, illuminated text under the model shows the tagline: “Don’t push the button” and “别碰！” (lit. don’t touch!). MINI recruits Dong Hao for a new Year of the Snake “fable” This reverse and vaguely threatening play on the old Kodak slogan (“You press the …
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