Dove and singer-songwriter Bebe Rexha invite women to show real beauty doesn't need a re-take in new #ShareTheFirst campaign via Edelman

Dove has been working against unrealistic beauty standards for more than 20 years, but these are still widely used in social media. The new Dove campaign #ShareTheFirst in cooperation with Edelman is designed to encourage women and teenagers to get away from the pressure to look perfect and simply post the first unfiltered photo.

Dove and singer-songwriter Bebe Rexha invite women to show real beauty doesn't need a re-take in new #ShareTheFirst campaign via Edelman

Dove is partnering with singer-songwriter Bebe Rexha and a host of global influential voices, to help women break free from the pressure of curated perfection on social media. Introducing #ShareTheFirst – a global movement and campaign, developed by Edelman, which invites women to free themselves fr

Every fourth woman takes over 50 photos before posting one. Why? Because the pressure to look perfect online is getting bigger and bigger. Dove, along with singer-songwriter Bebe Rexha (https://www.instagram.com/p/DHHCPLLS02C/), TV presenter and journalist Viviane Geppert (https://www.instagram.com/viviane.geppert/) and a global community against this trend - with the campaign #ShareTheFirst. Dove says: Real moments deserve to be seen! Instead of