Tubefilter: RedNote wants to be more than just a TikTok alternative. Will Westerners buy in? | ResearchBuzz: Firehose

Tubefilter: RedNote wants to be more than just a TikTok alternative. Will Westerners buy in? | ResearchBuzz: Firehose

Tubefilter: RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?. “Earlier this year, when it looked certain that TikTok would be banned in the United States, many displaced users flocked to RedNote, an app often characterized as the ‘Chinese Instagram.’ Two months later, RedNote’s momentum has stalled, but its leaders are seeing the spike in American interest as an opportunity for westward expansion.”The post Tubefil…

The Great TikTok Migration: Western Extremists Flock to RedNote

Introduction  Following the announcement on 15 January that TikTok would be banned in the United States on 19 January 2025, hundreds of thousands of TikTok users migrated, and continue to migrate, to XiaoHongShu (‘Little Red Book’, or ‘RedNote’). XiaoHongShu is a Chinese app with a format similar to TikTok, which became the #1 most downloaded app [1] on the Appstore, with 700,000 Western users joining in just two days. On 24 January, 4 days afte…

RedNote wants to be more than just a TikTok alternative. Will Westerners buy in? - Tubefilter

Earlier this year, when it looked certain that TikTok would be banned in the United States, many displaced users flocked to RedNote, an app often characterized as the “Chinese Instagram.” Two months later, RedNote’s momentum has stalled, but its leaders are seeing the spike in American interest as an opportunity for westward expansion. Since the start of 2025, RedNote has ramped up its international services. As reported by Rest of World, the ap…