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Reformation Makes Things Official With 'The Perfect Boyfriend': Pete Davidson

Summary by Adweek

The fashion brand is hard launching its relationship with the comedian.

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Entertainment Weekly

Pete Davidson becomes the 'perfect boyfriend,' hard-launches his tattoo-free skin

The comedian is embracing his status as the "Official Boyfriend of Reformation."Todd Owyoung/NBC via Getty Pete DavidsonJust because Pete Davidson is parting ways with his signature tats, doesn't mean he's becoming a totally different person. In fact, the comedian is more ready than ever to embrace his boyfriend persona — at least according to his new ad campaign for Reformation.Just in time for Valentine's Day, the sustainable clothing brand h…

10 days ago·United States

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Vulture

Pete Davidson, Please Help Me Find a Reformation Dress

Comedian Pete Davidson models his freshly tattoo-free body for Reformation and appears in a commercial in which he plays the ideal boyfriend to shoppers.

11 days ago·United States

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Adweek

Reformation Makes Things Official With 'The Perfect Boyfriend': Pete Davidson

The fashion brand is hard launching its relationship with the comedian.

11 days ago

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The Cut

Pete Davidson Is Someone’s Boyfriend Again

Pete Davidson is looking extra good in his new role as Reformation’s boyfriend. What exactly does that mean? Don’t think about it too hard; just look at the pics.

11 days ago

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toofab

Pete Davidson Is Tattoo-Free In New Reformation Campaign

12 days ago

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RollingStone

Reformation Hard Lanches ‘Official Boyfriend,’ Pete Davidson

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Reformation is getting boo’d up for Valentine’s Day. Today, the sustainable clothing brand announced that Pete Davidson is its “official boyfriend.” “Pete Davidson, the go-to complement to beautiful and talented women everywhere, has officially partnered with Reformation, the other go-to complement to…

12 days ago·Los Angeles, United States

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