US EditionReport: CTV advertising at “a new era of sophistication”
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Report: CTV advertising at “a new era of sophistication”
Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on billions of video ad impressions served by Innovid in 2024, the report offers a look at the current state – and future trajectory – of CTV advertising. Source: Report: CTV advertising at “a new era of sophistication”
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