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Published

Report: Media in 2025 driven by algorithms

Summary by Advanced-television.com
WARC’s latest forecasts show that global advertising spend surpassed $1 trillion (€0.97tn) for the first time in 2024, and is expected to grow 10.7 per cent this year, to a total of $1.08 trillion. Global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with […]
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