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Cost, Purchase Factors, and Correct Usage Drive Online Contact Lens Searches, According to New Research in the U.S. and Canada

Summary by Eyewire+

New research from the Contact Lens Institute (CLI) demonstrates that purchase factors – specific contact lens retailers and price – are the primary driver of consumer online contact lens-related searches, representing 65% of top 20 searches in the United States and Canada. Other common searches include alternatives to contact lenses and proper lens removal techniques, suggesting an opportunity for greater education in-office. This latest researc…

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Women In Optometry

Research Shows Purchase Factors Drive Online Contact Lens Searches

New research from the Contact Lens Institute (CLI) indicates that purchase factors are the primary driver of consumer online contact lens-related searches in the U.S. and Canada, representing 65% of top 20 query volumes. The latest installment of CLI’s See Tomorrow initiative also suggests there is considerable need to enhance patient education specific to contact lens removal, as well as to amplify discussions surrounding dual wear, i.e., patie…

4 days ago

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