Indie Bookstore Goes Viral After Hundreds of Customers Line Up to Help Move Its Inventory to a New Location — One Book at a Time: 'Book Brigade'

Hundreds line up to help local bookstore move down the street

Over 300 people in Chelsea, Michigan, helped a bookstore move a block down the road. Residents lined the street to pass over 9,000 books.

Indie Bookstore Goes Viral After Hundreds of Customers Line Up to Help Move Its Inventory to a New Location — One Book at a Time: 'Book Brigade'

Serendipity Books in Chelsea, Michigan, is going viral for its "book brigade," where hundreds of members of the community came out to help the store move around the corner.

300 Customers Form Human Chain To Move Beloved Book Store

After announcing she was moving her independent bookstore about a block away to a new location, her regular customers all had the same question: “How can I help?” – Washington Post

Hallmark Channel IRL: 300 Townspeople Help Move Local Bookstore One Book at a Time

A local bookstore received tremendous support from the local community in moving all of their titles to its new location in an inventive way.

Why a Michigan community formed a human chain to move 9,100 books, one at a time

As It Happens5:22Michigan bookstore enlists army of volunteers to move 9,100 books one block Moving is easy when you get 300 of your closest friends to help out.  When Serendipity Books in Chelsea, Mich., needed to move 9,100 books to the store’s new location one block away, they assembled a volunteer “book brigade” to form a human chain, and pass each book, one-by-one, to its new home.  “We had people from five, six years old, all the way throu…

Community's Novel Approach to Moving 9,100 Books

In a delightful show of community spirit, the small town of Chelsea, Michigan, pulled off a literary feat worthy of its own story.