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Retail Technology | Retail media - matching the hype

Summary by Retail Technology News
Ben Foukes from Epsilon on why, to live up to the hype, retail media must be at the centre of retail strategy
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Retail Technology | Retail media - matching the hype

Ben Foukes from Epsilon on why, to live up to the hype, retail media must be at the centre of retail strategy

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Ecommerce NewsEcommerce News

Retail Media will account for close to 60% of media investment in Spain

Retail Media has ceased to be an emerging channel to consolidate itself as one of the most relevant trends in the advertising sector. According to WARC Media, investment in this segment grew by 21.3% in 2024 and is expected to reach 25 billion euros by 2027. In Spain, it is estimated that [...] The post Retail Media will account for close to 60% of media investment in Spain for 2026 appeared first on Ecommerce News.

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Ecommerce News broke the news in on Sunday, March 2, 2025.
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