Rise of streaming platforms ‘changing sports consumption’

Television consumption in Spain continues to evolve rapidly. The emergence of FAST (Free Ad-Supported Streaming TV) services has expanded the options for viewing content for free, but with ads. At the same time, payment platforms maintain their share thanks to exclusive catalogues and advanced functionalities. In this scenario, it is necessary to analyze the main differences and advantages between the two models.

Rise of streaming platforms ‘changing sports consumption’

The greater flexibility and broader feature sets of streaming services in comparison to traditional TV are driving the disruption.

Max Viewership Increased 6%, Streaming Sets Record Viewing Share in Nielsen's March Ratings

March 2025 turned out to be a banner month for TV and streaming platforms alike, with sports-driven excitement and binge-worthy content pushing viewership numbers upward. According to Nielsen’s latest Media Distributor Gauge, audiences leaned heavily into both traditional broadcasts and digital platforms throughout the month. March Madness Pushed WBD to the Max No platform made […] The post Max Viewership Increased 6%, Streaming Sets Record View…