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Roblox scales rewarded video ad offering via Google partnership

Summary by marketingdive.com

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.

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Investor's Business Daily

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Roblox Stock Rises On New Online Advertising Initiative

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday. The post Roblox Stock Rises On New Online Advertising Initiative appeared first on Investor's Business Daily.

2 days ago

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Fortune

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BizToc

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Roblox CEO and cofounder David Baszucki is ‘optimistic’ about the future of gaming

“Just as it's hard to imagine when we had the horse and carriage what a modern car would be like, we have the horse and carriage of games today,” Roblox CEO and cofounder David Baszucki told Fortune.

2 days ago·New York, United States

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The Verge

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Verve times

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Roblox will let parents block people on their child’s friends list

Roblox is introducing new parental controls that give parents more tools to control the people their children talk to and the experiences they can access, according to a blog post from chief safety officer Matt Kaufman. The updates build on changes introduced last year, which included a special type of account parents and caregivers can use to remotely manage some aspects of how a child uses the platform, that followed reports highlighting times…

3 days ago·United States

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marketingdive.com

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Roblox scales rewarded video ad offering via Google partnership

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.

3 days ago

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TechCrunch

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Roblox partners with Google on ads

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and

3 days ago·United States

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sherwood.news

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Roblox partners with Google to grow “immersive advertising”

Roblox primarily makes money through the sale of its virtual currency, Robux, but has recently been exploring growing its revenue through advertising....

4 days ago

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