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Road Safety Advisory Council Launches ‘Know The Bro Code’ Campaign to Curb Drink-Driving In Tassie Via Cummins&Partners

Summary by B&T
Tassie's road safety body calls time on driving after 15 schooners & six Fireball shots in this latest campaign.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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MediaweekMediaweek

RSAC reimagines Bro Code in campaign via cummins&partners

The Road Safety Advisory Council (RSAC) have rewritten the ‘Bro Code’ in a new campaign aimed at reducing drink-driving rates among young drivers in Tasmania. RSAC teamed up with cummins&partners to build on the existing ‘Real Mates’ anti-drink-driving platform. ‘Know the Bro Code’ takes a fresh approach to a serious issue, turning instead to the power of positive peer pressure to communicate that ‘real mates don’t let mates drink drive’. By rei…

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B&TB&T

Road Safety Advisory Council Launches ‘Know The Bro Code’ Campaign to Curb Drink-Driving In Tassie Via Cummins&Partners

Tassie's road safety body calls time on driving after 15 schooners & six Fireball shots in this latest campaign.

Read Full Article
Campaign BriefCampaign Brief

Road Safety Advisory Council launches 'Know the Bro Code' campaign to curb drink driving in Tasmania via cummins&partners

In a new campaign, developed alongside cummins&partners, the Road Safety Advisory Council (RSAC) has rewritten the 'Bro Code' with the aim of reducing drink-driving rates among young drivers in Tasmania.

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Campaign Brief broke the news in on Wednesday, February 19, 2025.
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