US EditionRainbird and H2coco launch alcoholic coconut water - Retail World Magazine
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Rainbird and H2coco launch alcoholic coconut water - Retail World Magazine
Rainbird and H2coco are “shaking up” the alcoholic ready-to-drink (RTD) category, launching Rainbird x H2coco Vodka and Coconut Water. Australia’s packaged coconut water market is experiencing rapid growth, with projections indicating it is set to more than triple in value from $76 million (2022) to $259 million (2029). “This booming demand is giving rise to a new and exciting sub-category of alcoholic coconut water,” says Rainbird and H2coco. “…
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