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Ryanair launches subscription service, months after Michael O’Leary blasted Wizz Air's ‘marketing scam’

  • Ryanair has launched a new subscription service called Prime for frequent flyers, allowing members to unlock perks such as free seat reservations and travel insurance.
  • The subscription costs £79 per year and is limited to 250,000 members on a first-come, first-served basis.
  • Members who fly 12 times a year could save up to £420, while those flying three times annually might still save £105, according to Ryanair's press release.
  • Ryanair's Chief Marketing Officer, Dara Brady, stated that the initiative aims to provide lower fare options while enhancing travel experiences for frequent flyers.
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Travel-Dealz.de broke the news in on Monday, March 24, 2025.
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