Salman Khan solves GenZ, Millennial problems with Bahamas in latest campaign

Bahamas and Salman Khan Say ‘Stress Ko Do Rest’ in new campaign aimed at Young India

New Delhi: Bahamas, the breezy, style-forward brand from Relaxo Footwears Limited, has launched a new brand campaign titled ‘Stress Ko Do Rest’, starring Bollywood icon Salman Khan. Known for its easygoing slogan ‘Keep Chillin’ Keep Flippin’, Bahamas’ latest campaign invites Gen Z and millennials to take a breather from life’s mounting pressures and reconnect with the art of unwinding. In a hyper-connected world where young Indians are juggling …

Salman Khan solves GenZ, Millennial problems with Bahamas in latest campaign

New Delhi: Bahamas, a brand by Relaxo Footwears, has rolled out its latest campaign, “Stress Ko Do Rest” featuring Salman Khan. The campaign brings to life moments that Gen Z and millennials encounter in everyday life. This includes the anxiety of not getting enough likes on a social media post, the panic around AI replacing their roles, or simply the invisible pressure to keep up with the pace of everything.  Gaurav Kumaar Dua, Wholetime Direct…