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Samsung and BBDO Bangkok launch witty new film that turns energy loss into lost children

Summary by Campaign Brief Asia
In an era of rising living costs and growing household expenses, Thai Samsung Electronics and BBDO Bangkok have released a new campaign for the SmartThings app – offering Thai consumers an intelligent way to cut back on electricity bills through a playful yet powerful metaphor.
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Campaign Brief Asia broke the news in on Friday, April 25, 2025.
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