US EditionSamsung Electronics still has a problem naming its products
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Samsung Electronics still has a problem naming its products
I believe that a concise naming scheme is crucial for a manufacturer that has an expansive product portfolio. When done right, clear branding helps customers understand the product lineup without digging deeper into model numbers and what they mean. When done wrong, it can alienate potential buyers. Not to mention that clear branding inspires confidence in the manufacturer's ability to understand its product lineup and the reasons why the devic…
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