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LG Electronics partners with Microsoft for AI innovations

  • Lg and Samsung are adding Microsoft's Copilot AI assistant to their 2025 smart TVs, as announced at CES.
  • Lg's integration will feature AI-driven personalization and will launch first in the US and Korea.
  • Samsung's Copilot on its TVs will offer personalized content recommendations and is part of its Vision AI lineup.
  • Details on how Copilot works on these TVs remain unclear, with companies not ready to demonstrate the feature yet.
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