São Paulo end sponsorship deal with Viva Sorte following Superbet conflict - Inside World Football

São Paulo end sponsorship deal with Viva Sorte following Superbet conflict - Inside World Football

April 22 – Brazilian club São Paulo have announced the termination of their sponsorship agreement with Viva Sorte following a conflict of interest with the club’s title sponsor Superbet. The conflict arose when Viva Sorte launched its own sports betting platform, breaching the exclusivity agreement São Paulo have with Superbet within the betting sector. The Viva Sorte brand, which was featured on the club’s jerseys as “Viva Tricolor,” did not ap…

São Paulo Futebol Clube announced this Monday, the 21st, the termination of its contract with one of its sponsors with the company Viva Sorte. This sponsorship, which was displayed on the club's training jerseys and games, was replaced by the logo of the “São Paulo FC Consortium” during the match against Santos at Morumbi... The post São Paulo breaks with its sponsor and will still collect compensation appeared first on The Antagonist.