US EditionSaudi Arabia’s Sportswashing and the Italian Super Cup
Summary by Americans for Democracy & Human Rights in Bahrain
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Saudi Arabia’s Sportswashing and the Italian Super Cup
Saudi Arabia has emerged as a central player in the global sports arena—not for athletic achievement, but for its calculated use of high-profile events to rebrand its international image. This practice, known as sportswashing, refers to the strategic deployment of sporting partnerships and events to divert attention from ongoing human rights violations and bolster a reputation of progress and modernity. Saudi Arabia’s rapid expansion into sp…
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