US EditionScaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s Hazan – Beet.TV
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Scaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s Hazan – Beet.TV
Ad execs are coming to believe the infrastructure of the internet itself must be optimized to handle the “hyper scale” demands of live streaming events, where millions of concurrent viewers create unprecedented advertising challenges. These high-concurrency moments could require both technical backbone improvements and streamlined workflows between buyers and sellers to make every stream on each individual device addressable by advertisers. “To …
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