Scarlett Whitening Study: Halal Labels and Ambassadors Drive Sales
1 Articles
1 Articles
Scarlett Whitening Study: Halal Labels and Ambassadors Drive Sales
A recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics has shed light on the significant influence of brand ambassadors, brand image, and halal labels on purchasing decisions, specifically focusing on Scarlett Whitening products. The research, conducted by Rindiani from Muhammadiyah University of Sidoarjo, provides valuable insights for businesses operating in the… Source
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