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SCHEELS announces massive 210,000-square-foot store at Mayfair Mall in Wauwatosa

SCHEELS announced a new 210,000-square-foot store in Wauwatosa, Wisconsin, set to open in Spring 2027.
The store will be Wisconsin's largest All Sports store, employing over 500 associates and contributing to the Greater Milwaukee economy.
SCHEELS CEO Matt Hanson expressed excitement about expanding into the Milwaukee metro area, building on successes in Appleton and Eau Claire.
The new location will feature 84 specialty shops and various attractions, enhancing the shopping experience at Mayfair Mall.

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Scheels sporting goods store coming to Mayfair Mall

Store will occupy former Boston Store space

22 hours ago·Milwaukee, United States

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poteaudailynews.com

+8 Reposted by 8 other sources

SCHEELS Announces New Wisconsin Store Coming Spring 2027

SCHEELS to bring Wisconsin's largest All Sports store to Mayfair

1 day ago·Poteau, United States

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SCHEELS announces massive 210,000-square-foot store at Mayfair Mall in Wauwatosa

SCHEELS announced plans Friday to open a massive 210,000-square-foot store at Mayfair Mall in Wauwatosa.

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BizTimes Media Milwaukee

Scheels to open store at former Boston Store space at Mayfair

North Dakota-based sporting goods retailer Scheels has signed a lease to occupy the 210,000-square-foot former Boston Store space at Mayfair Mall in Wauwatosa. Scheels announced on Friday, along with with Mayfair owner Brookfield Properties, that it will open the new location in spring 2027 following a full renovation of the space, which has sat vacant […]

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TMJ4 broke the news in 2 days ago on Friday, February 21, 2025.

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