US EditionScrewfix appoints new agency for advertising overhaul - DecisionMarketing
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Screwfix appoints new agency for advertising overhaul - DecisionMarketing
Kingfisher-owned Screwfix is plotting a major overhaul of its advertising and marketing activity following the appointment of M&C Saatchi Group UK, as its lead agency. The move follows a final four-way pitch against Pablo, New Commercial Arts and The Gate; T&Pm also took part in earlier stages of the process. The pitch was run by Phil Edmonds at Claire Randall Consulting. The DIY and trade company has previously worked with Five by Five, VCCP an…
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