Segmented TV, a powerful lever to optimize coverage of linear TV campaigns, according to ADMTV and l'af2m - The Media Leader

The Alliance des Médias TV & Vidéo (the new name of the SNPTV) and the A2m publish the results of a successful test conducted at the end of 2024 with Orange Advertising on behalf of Orange Maison Protégée. Objective: to demonstrate the contribution of segmented TV in addition to a linear TV campaign. The study is based on a precise targeting of households not exposed to the first wave of advertising broadcast on the major TV administrations (TF1…

The Alliance des Médias TV & Vidéo (ADMTV, ex SNPTV) and the French association for the development of services and uses Multimedia Multi-operators (af2m) reveal the results of a joint study conducted in partnership with Orange Advertising for Orange Maison Protégée, trying to demonstrate...

The Alliance of TV & Video Media (ADMTV) and the Af2m announced the results of a joint study conducted in partnership with Orange Advertising for Orange Maison Protégée, which reveals the significant impact of segmented TV, when it is used as a complement to a linear campaign. Orange Maison Protégé launched a linear TV campaign in late 2024 (TF1, M6, FranceTV, Canal+, RMC BFM) targeting 25-64-year-olds. To optimize the audience, a segmented TV c…