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Shein must detail its recommendation system to EU Commission

Summary by fashiondive.com
The fast fashion giant also needs to provide information on how it protects user data and mitigates risks relating to consumer protection.

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Shein must detail its recommendation system to EU Commission

The fast fashion giant also needs to provide information on how it protects user data and mitigates risks relating to consumer protection.

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Apparel ResourcesApparel Resources

EU demands Shein to provide transparency for product recommendation systems

The European Commission has formally requested that fast-fashion giant Shein to provide detailed information about its product recommendation system and the measures it has in place to protect user data and mitigate risks associated with potentially illegal product sales. This request requires Shein to hand over internal documents and comprehensive details about how its algorithms […] The post EU demands Shein to provide transparency for product…

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fashiondive.com broke the news in on Wednesday, February 12, 2025.
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