US EditionIconic sweets make a return to UK supermarkets 27 years after being axed
- Opal Fruits chewy sweets have returned to UK supermarket shelves.
- Manufacturers axed the confectionery over 27 years ago, rebranding it Starburst.
- They first sold in 1959 and became a staple during the 1980s and 1990s.
- Mars Wrigley notes the nostalgia trend resonates strongly with consumers.
- This limited edition follows successful prior runs and excites fans.
14 Articles
14 Articles
Bromsgrove Advertiser
Iconic sweets make a return to UK supermarkets 27 years after being axed
An iconic sweetie has made a return to shelves at supermarkets like Tesco and Morrisons, 27 years after being axed.
The Sun
The Scottish SunIconic 80s retro sweet returns to UK shelves over 27 years after being axed
AN iconic sweet treat from the 80s has returned to supermarket shelves 27 years after they were axed. Opal Fruits, which were rebranded as Starburst in 1998, will now be available across major UK retailers. Sainsbury'sOpal Fruits will be returning to stores[/caption] The individually wrapped chewy squares will be up for grabs in Sainsbury’s, Tesco, and Morrisons stores for shoppers to enjoy a taste of nostalgia. The relaunch has sparked exciteme…
Shoppers go wild as retro favourite sweet from 80s returns to supermarkets
The OG is back in supermarkets (Picture: Getty; Shutterstock) A number of retro treats have returned to supermarket shelves over the last few months – from the 80s Tunis cake to chocolate bars discontinued in the 90s. And now another firm favourite is back and shoppers couldn’t be more excited to nab themselves a pack. If you were born before 1998, you might remember sweets called Opal Fruits – which today are better known by a very different na…
Coverage Details
Bias Distribution
- 85% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
