US EditionSine Digital: 'Dull' ads cost West End £70 million - Marketing Beat
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Sine Digital: 'Dull' ads cost West End £70 million - Marketing Beat
New research has highlighted that 27% of total media spend on digital ads in live entertainment is wasted due to low audience engagement. This translates to £70 million in lost revenue for the West End and £90.1 million ($120 million) for Broadway. The report titled ‘MEH: The cost of Dull in Entertainment Advertising’, from performance marketing agency Sine Digital, draws from over a billion data points collected across five years. According to …
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