Sitecore Unveils Martech Industry’s First AI Innovation Lab in Strategic Collaboration with Microsoft

Sitecore Unveils Martech Industry’s First AI Innovation Lab in Strategic Collaboration with Microsoft

Sitecore®, a global leader in digital experience software, announced the launch of the Sitecore AI Innovation Lab—the marketing technology industry’s first customer-centric AI lab designed to help brands confidently explore and adopt artificial intelligence. Created in collaboration with Microsoft, the initiative offers a guided, collaborative environment where marketing leaders can prototype and validate AI-driven solutions tailored to their un…

Sitecore Partners with Microsoft to Launch Industry’s First AI Innovation Lab for Marketers

At last year's Sitecore Symposium, I ran into a number of people who referred to CEO Dave O’Flanagan simply as:  “Dave O.”   Cool, I thought. As nicknames go, it’s familiar, endearing, and humanizing—traits not always associated with a Chief Executive tasked with guiding a tech company through the treacherous jungles of AI.  But that’s exactly who ...