LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct, Available on Amazon DSP

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on [...] The post LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct appeared first on ExchangeWire.com.

Comparing TV Ad Impression Distribution Across Campaign Sizes

LG Ad Solutions' recent report – The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV – dives into how advertisers are more effectively utilizing CTV buys in conjunction with linear TV ad spend. While the report finds a "sweet spot" of reallocating 6-7% of spend toward CTV, there are also differences depending on the size of the campaign.Spend levels play a major role in optimizing CTV and linear TV ad investments, with CT…

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct, Available on Amazon DSP

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on all LG Smart TVs – available through Amazon Publisher Direct on Amazon DSP. The continued growth of programmatic advertising investment on CTV is undeniable, topping nearly $25B in th…

NAB 2025: Performance Storytelling in the CTV Era

On April 7 at NAB 2025's Streaming Summit, conference chair Dan Rayburn and LG Ad Solutions CMO Tony Marlow squared off in a fireside chat on "Performance Storytelling in the CTV Era." From the outset, Marlow declared, the challenge and the goal LG Ad Solutions sets for itself is to "monetize CTV premium ads from the moment you turn on your TV."

The Goldbach Advanced TV study has investigated how Cord Cutter and Heavy Streamer can be addressed and how Austria uses CTV.