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Smoking Gun cleans up with Original Source - Business in the News

Summary by Business in the News
PR and social media agency Smoking Gun has secured a deal with international consumer goods giant PZ Cussons for an Original Source brand project following a three-way competitive pitch. The fully integrated PR and social media campaign includes supercharging social media content, mega influencer activation and a stunt. The campaign will run alongside wider marcomms work including an above the line ad campaign called Nature Hits Different, all …
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spytalk.co broke the news in on Sunday, March 16, 2025.
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