US EditionSmucker Introduces Hostess 'We Speak Snackie' Campaign
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Smucker Introduces Hostess 'We Speak Snackie' Campaign
The J.M. Smucker Co. is continuing its work to re-energize the iconic Hostess brand by introducing a new marketing campaign. Created in partnership with PSOne, Publicis’ Power of One solution for The J.M. Smucker Co., creatively led by BBH USA, “We Speakie Snackie” is designed to bring a fun, playful new voice to the snacking world. Hostess has been part of pop culture for over a century, but in a crowded snack aisle it needed a fresh way to bre…
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